Brazil is South America’s most influential country, one of the rising economic powers – otherwise known as BRIC nations – together with Russia, India, China and South Africa. Over the past few years it has made major strides in its efforts to raise millions out of poverty. It is one of the world’s biggest democracies.
Brazil is one of the largest economies in the world, which is riding the worldwide boom in raw materials and commodities. Brazil has significant oil and gas reservoirs (including deep water drilling / pre salt) and is a world leader in unconventional energy sources and local alternative energy technology such as ethanol- based and others.
A country which has among others huge sweet water reservoirs, the biggest original tropical forest in the world, the world’s largest eucalyptus and pine plantages, more than 200 million inhabitants, with over 220 million mobiles (!), a forefront aviation industrial sector, an innovative software development sector, a tourist sector with an enormous potential and which is the most important food supplier of the globe, has the strongest banks and enjoys an enormous variety of cultural influences can only be defined with one term: diversity.
When you take into account that for years Brazil has isolated itself from the international community and only since the nineties has started to feel the necessity of becoming more efficient in production, manpower and management, you can imagine that Brazil is also a country with lots of opportunities for foreign companies.
People will need to be trained, infrastructure will need to be expanded and improved, the government will need to become more efficient, production will need to invest in new technologies and Brazilian consumers are catching up with high spending levels.
The challenge however is to make it happen and take part in all this as a foreign company.
Access Latin America can help you find your way in Brazil.
Country Director Brazil and Partner BizzBrazil