Michel is an experienced consultant in international trade and a market specialist for Latin America. Since the early 2000’s he has visited and lived in Latin America in several occasions. Throughout this time he developed a real passion for the Latin culture, lifestyle and entrepreneurial mind.
Since 2011 Michel is ALA’s representative in the Netherlands. Michel has executed several projects in Latin America; for RVO, Dutch embassies and companies. Being stationed in the Netherlands, he also works for Latin American companies, investors and trade promotion agencies in Europe.
Agrifood, one of the most important sectors for Latin American trade, is his main specialty. It is a sector in which much of his work has been done, including several market research and consultancy assignments, business coaching and numerous presentations. He also assisted in trade missions.
Representative The Netherlands
What others say
“During a 3 year project Michel has coached several exporters of chia seeds in Bolivia, improving their position for the European market and assisting their participation at trade fairs”.
The Center for the Promotion of Imports (CBI)
“For the Dutch embassy Michel has done Fact Finding studies in Peru and Bolivia to identify trade opportunities in the agrifood sector”.
Dutch Embassy Lima
“Michel has led the search for Van Aarsen to find business partners in Colombia and Brazil through an extensive market scan and excellent teamwork with his ALA partners”.